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Survey methods - programma
Survey methods - programma

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PAOLO NATALE , responsabile dell'insegnamento

Corso di laurea in COMUNICAZIONE PUBBLICA E D'IMPRESA (COM) Immatricolati dall'a.a. 2015/2016 - Laurea Magistrale - PUBLIC OPINION, MARKET AND COMMUNICATION RESEARCH - 2018/2019

Insegnamento obbligatorio
Anno di corso1s
Periodo di svolgimentoterzo trimestre
Settori scientifico disciplinari
  • SPS/07 - Sociologia generale
Crediti (CFU) obbligatori6
Crediti (CFU) facoltativi-

Informazioni generali

Lingua dell'insegnamento: English

Programma di studio

Short course description english flag

• The course of “Survey Methods” is composed by two parts. In the first (theoretical) part the principal choices which have to be taken in developing a survey in the field of social and political sciences will be presented and discussed. In the second (practical) part the students are requested to conduct a survey by their own, from the drafting of a questionnaire to the interviews, the analysis of the results and, at the end, to the final report.

• The first part deals with the survey research, which is one of the most important areas of measurement in applied social research. The broad area of survey research encompasses any measurement procedures that involve asking questions of respondents. A "survey" can be anything form a short paper-and-pencil feedback form to an intensive one-on-one in-depth interview.

• The different types of surveys that are possible will be shown, roughly divided into two broad areas: Questionnaires and Interviews. The selection of the best survey method for each situation will be analyzed and discussed. Once that selection have been done, the problem to solve is connected to the construction of the survey itself.

• The main issues related to the drafting of a questionnaire will be deeply argued, including: the different types of questions; decisions about question content; decisions about question wording; decisions about response format; question placement and correct sequence of the questions. Finally, some of the advantages and disadvantages of survey methods will be considered.

Modalità di esame, prerequisiti, esami propedeutici

Esame in un'unica volta o suddiviso in partiunico
Modalità di accertamento conoscenzeEsame
Giudiziovoto verbalizzato in trentesimi

Organizzazione della didattica

Settori e relativi crediti

  • Settore: SPS/07 - Sociologia generale - Crediti: 6
Attività didattiche previste

Lezioni: 40 ore

Ricevimento Docenti

Orario di ricevimento Docenti
DocenteOrario di ricevimentoLuogo di ricevimento
PAOLO NATALE , responsabile dell'insegnamentoMercoledì 12,30-15,30Sopralzo - secondo piano - stanza 12