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Market regulation and Business practices - programma
Market regulation and Business practices - programma

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LAURA AMMANNATI , responsabile dell'insegnamento

Corso di laurea in COMUNICAZIONE PUBBLICA E D'IMPRESA (COM) Immatricolati dall'a.a. 2015/2016 - Laurea Magistrale - CORPORATE COMMUNICATION - 2018/2019

Insegnamento obbligatorio
Anno di corso1s
Periodo di svolgimentoterzo trimestre
Settori scientifico disciplinari
  • IUS/05 - Diritto dell'economia
Crediti (CFU) obbligatori9
Crediti (CFU) facoltativi-

Informazioni generali

Obiettivi: The course in Market regulation and business practices aims at providing students with the analytical tools relevant for a general knowledge of the regulatory strategies (especially of the strategies based on information), of the European and national legislation on unfair commercial practices and misleading advertising, of the competition rules concerning vertical agreements and the special regime of Intellectual Property Rights.
This course provides an opportunity for students to develop an understanding of, and critically to evaluate, the basic tools, techniques and decision-making methodologies that are employed in regulatory design and practices especially regarding consumers' attitudes and expected behaviour changes.
It will also enable students to undertake a critical appraisal of the main matters which in different ways are related to some other courses of the Master degree..
Attendance and participation of the students are encouraged because the use of interacting teaching methods is aimed at improving communication skills and testing and testing ability of applying understanding.

Lingua dell'insegnamento: inglese

Metodi didattici: Active student participation

Programma di studio

Pagina web di riferimento:

http://www.intgiurpol.unimi.it/ecm/home/persone

Programma: The main topics of the unit 1 are the following:
1. An introduction to regulation
2. The information-based regulatory strategies (public campaigns, exhortation, behavioural economics and nudging)

The main topics of the unit 2 are the following:
1. EU and national rules on unfair commercial practices,
2. EU and national rules on misleading advertising
3. From consumers’ protection to consumers’ empowerment
4. digital platforms, two-sided markets and sharing economy
5. big data and its use and re-use; profilation; data and personal data protection

The main topics of the unit 3 are the following:
1. An introduction to EU competition law
2. Vertical agreements and block exemptions
3. IPRs and competition law; licensing IPRs
4. Trade mark licenses; software licenses

Each unit includes general and teorethical lessons and parallel discussions od cases and practical examples

Programma per non frequentanti: The main topics of the unit 1 are the following:
1. An introduction to regulation
2. The information-based regulatory strategies (public campaigns, exhortation, behavioural economics and nudging)

The main topics of the unit 2 are the following:
1. EU and national rules on unfair commercial practices,
2. EU and national rules on misleading advertising
3. From consumers’ protection to consumers’ empowerment
4. digital platforms, bi-sided markets and sharing economy
5. big data and its use and re-use; profilation; data and personal data protection

The main topics of the unit 3 are the following:
1. An introduction to EU competition law
2. Vertical agreements and block exemptions
3. IPRs and competition law; licensing IPRs
4. Trade mark licenses; software licenses

Short course description english flag

The first part deals with a preliminary introduction to regulation and more in detail on the information based regulatory strategies (disclosure, public campaigns, cognitive based regulation and nudging).
The second part deals with (1) the relationships between businesses and consumers, especially in the area of the enforcement of unfair commercial practices, and the consumers’ protection against the misleading advertising; (2) digital platform and sharing economy, and big data and its role in profiling consumers.
The third starts giving information on competition rules in the EU Treaty and focuses on some kinds of vertical agreements and the regime of Intellectual Property Rights and the relationship between IPRs and competition law.




Bibliografia e altri materiali didattici: First Unit
Mandatory reading:
R. Baldwin- M. Cave – M. Lodge, Understanding Regulation :
Part I - chapter 3 (25-39)
part II – chapter 7 (105 – 136) + chapter 8 (137 -146)
Part III – chapter 11 (227 -259)

Karen Yeung, Government by publicity management: sunlight or spin, Public Law 2005
Cass R. Sunstein, Nudges.gov: Behavioral Economics and Regulation, Oxford Handbook of Behavioral Economics and the Law, 2014
Richard H. Thaler - Cass R. Sunstein, Nudge. Improving decisions about health, wealth, and happiness, Yale Univ. Press, 2008

Second Unit
Mandatory reading:
- Dir. 93/13/EEC – Unfair terms in consumer contracts
- DIR. 2005/29/EC concerning unfair business-to-consumer commercial practices in the internal market
- DIR. 2006/114/EC concerning misleading and comparative advertising
- COMMISSION STAFF WORKING PAPER - Consumer Empowerment in the EU - SEC(2011) 469 final

- JAN TRZASKOWSKI, Behavioural Economics, Neuroscience, and the Unfair Commercial Practices Directive, J Consum Policy (2011) 34:377–392
- OECD DIGITAL ECONOMY PAPERS, Protecting consumers in peer platform markets. exploring the issues, No. 253, 2016
- NATALI HELBERGER, Profiling and targeting consumers in the Internet of Things – A new challenge for consumer law ( available at: http://ssrn.com/abstract=2728717 )

Third Unit
Mandatory reading:
R. WHISH, Competition law, OUP, 2012, pp. 617 – 677
A. JONES – B. SUFRIN, EU competition law, OUP (fifth edition), 2014: chapter 12




Bibliografia e altri materiali didattici per non frequentanti: First Unit
- R. BALDWIN- M. CAVE – M. LODGE, Understanding Regulation :
o Part I - chapter 3 (25-39)
o part II – chapter 7 (105 – 136) + chapter 8 (137 -146)
o Part III – chapter 11 (227 -259)

- KAREN YEUNG, Government by publicity management: sunlight or spin, Public Law 2005

- CASS R. SUNSTEIN, Nudges.gov: Behavioral Economics and Regulation, Oxford Handbook of Behavioral Economics and the Law, 2014

- RICHARD H. THALER - CASS R. SUNSTEIN, Nudge. Improving decisions about health, wealth, and happiness, Yale Univ. Press, 2008

- YING FAN, Ethical branding and corporate reputation, Corporate Communications: An International Journal (2005)

Second Unit
- Dir. 93/13/EEC – Unfair terms in consumer contracts
- DIR. 2005/29/EC concerning unfair business-to-consumer commercial practices in the internal market
- DIR. 2006/114/EC concerning misleading and comparative advertising
- COMMISSION STAFF WORKING PAPER - Consumer Empowerment in the EU - SEC(2011) 469 final

- JAN TRZASKOWSKI, Behavioural Economics, Neuroscience, and the Unfair Commercial Practices Directive, J Consum Policy (2011) 34:377–392
- OECD DIGITAL ECONOMY PAPERS, Protecting consumers in peer platform markets. exploring the issues, No. 253, 2016
- NATALI HELBERGER, Profiling and targeting consumers in the Internet of Things – A new challenge for consumer law ( available at: http://ssrn.com/abstract=2728717
- DANIEL J. SOLOVE, Privacy Self-Management and the Consent Dilemma, GW Law Faculty Publications & Other Works (2013)

Third Unit
R. WHISH, Competition law, OUP, 2012, pp. 617 – 677
A. JONES – B. SUFRIN, EU competition law, OUP (fifth edition), 2014, chapter 1, § 10; chapter 2, §§ 3, 4, and 5; chapter 3, § 5 - B
A. JONES – B. SUFRIN, EU competition law, OUP (fifth edition), 2014: chapter 12

Modalità di esame, prerequisiti, esami propedeutici

Esame in un'unica volta o suddiviso in partiunico
Modalità di accertamento conoscenzeEsame
Giudiziovoto verbalizzato in trentesimi

Prerequisiti e modalità di esame The assessment for attendant Students is organized as follows:

1. a written test at the end of each unit


.

Prerequisiti e modalità di esame per non frequentanti Written examination that will cover the full span of the course.
Some questions can be aimed at testing the ability to apply the knowledge to practical cases.

Organizzazione della didattica

Settori e relativi crediti

  • Settore: IUS/05 - Diritto dell'economia - Crediti: 9
Attività didattiche previste

Lezioni: 60 ore

Ricevimento Docenti

Orario di ricevimento Docenti
DocenteOrario di ricevimentoLuogo di ricevimento
LAURA AMMANNATI , responsabile dell'insegnamentoil ricevimento riprende mercoledi 10 gennaio 2018 dalle 12.30 alle 13.30 dietro appuntamento con il docenteufficio Via Passione